Haven't tried period underwear yet? Then ooia is exactly the right place for you - how nice to have you here! We offer you a sustainable, comfortable, and stylish alternative to conventional period products, and we're happy to introduce you to our products and show you what makes our ooias so special.

Curious about what period underwear can do?

ooia period underwear primarily offers you maximum protection during your period. It looks just as beautiful as your favorite underwear, but it can do so much more!

Integrated Membrane System

The gusset of ooia period panties contains a sophisticated membrane system that quickly and reliably draws liquid away from your skin, absorbs it, and securely stores it to prevent leaks. You can find more information about what period underwear can do and how the technology behind it works here: What is period underwear?

Absorbency & Absorbent Strengths

Depending on the model, our period underwear can absorb the equivalent of 1 to 10 tampons of liquid, providing you with all-day protection and a dry feeling. We offer various absorbent strengths, from light to extra strong, so you can choose the right model depending on your menstruation and the day of your period. You can wear ooia panties on their own or combine them with other period products such as menstrual cups or tampons – whatever is most comfortable for you and makes you feel most secure. The absorbency of the different ooias is indicated by the drop icons. Additionally, on the individual product pages, you can see how many tampons' worth of liquid the panty can absorb.

Styles and Sizes

At ooia, you'll find a variety of cuts, such as hipsters, briefs, thongs, high-waisted, and cheeky cuts, that perfectly match your preferences. When it comes to our materials, you can choose between Italian recycled lace, soft cotton, and popular seamless and high-quality polyamide. We offer sizes from 32-34 (equivalent to XS) to 54 (equivalent to 4XL), so every beautiful body can find the perfect fit. If you are unsure about your size, always refer to our size recommendations or our size chart.

Premium quality meets maximum protection

Our period underwear offers you the most innovative technology on the market. Our Magic Membrane System ensures that liquids are reliably absorbed and quickly wicked away from the body, so you can feel safe, dry, and comfortable all day long – regardless of whether your period is heavier or lighter.

Luxury you feel every day

We rely on high-quality materials and first-class workmanship to offer you reliable and long-lasting premium period underwear that not only looks beautiful but also feels fantastic.

Comfort without compromise

Forget you're on your period – our ooia Panties are so comfortable that you'll barely notice them all day long. They adapt perfectly to your body and offer you ultimate comfort, whether you're relaxing at home or want reliable protection on the go.

By women, with women, for women*

We attach great importance to fair and sustainable production. Our ooias are created in European production facilities run by women*, and our goal is to understand and meet the needs of women* as best as possible.

Over 400,000 satisfied customers and more than 15,000 5-star reviews on Trustpilot speak for themselves – convince yourself of the quality and comfort of our products!

Safe, comfortable, and sustainable – now there's nothing standing in the way of your starter set! And the great thing is, you can benefit from discounts starting with 3 pairs of panties:

From 3 ooias: 5% discount

From 5 ooias: 10% discount

Still unsure which period panty is best for you?

Perhaps you'll like some of our best-selling styles that have already convinced thousands of women*! We'd be happy to show you our most popular product combinations for a little inspiration: